Writing a good design brief is of crucial importance for any other design contest. A detailed brief helps designers with everything they need to know to exceed your expectations.
Make sure that you provide key details about your:
- Company or business: Giving information on background of your company and business helps a designer in many ways.
- Products & services
- Targeted audience: Providing information about lifestyle etc of your targeted customers is a must since a graphic designer will base selection of design elements on these details.
- Values to communicate with your design: What feelings and messages do you want the visual design to communicate to your viewer?
- Specifications about colors, fonts, reference image or sketch.
However, design brief should not mean restricting a designer's creativity. Instead, the brief allows the designer to play with creativity and have liberty to indulge in imagination but ensure that the design is as per the specifications provided by the client.
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