How can I write a persuasive design description or explanation?

A good design description works as a convincing add-on for your entries. It convinces your clients and improves your chances of winning the contest. In addition, explaining your entry or design clarifies the hidden meaning behind it and its purpose.

Here is how you can write a short, simple, but convincing description:

• Keep your description simple, short, and sharp: Nobody likes to go through a lengthy description, and the same applies to clients launching a contest. So, keep your description pitch-perfect with just one or two paragraphs.
• Write a description relevant to the client: A client always looks for a design that signifies their brand. So keep it in mind while creating a design description. You don't need to describe your design from the art perspective but from the client.
• Explain precisely how this design will help them in their branding and how it will portray their mission and vision. Once you get through these things, explaining your design and writing a description becomes an easy-breezy task.
• Don’t overlook spelling and grammatical mistakes: Check it for any grammatical or spelling errors before submitting your design with a description. If you can’t, ask someone good in the language re-check for an error-free design description.
• Communication plays a vital role in such projects, bringing designers and clients on the same page. For example, a client from an English-speaking nation can be seen staying away from designers who struggle to interpret their ideas correctly.

Remember, Designhill doesn’t accept a design entry or submission without a description. Therefore, based on your convenience, you need to add the description in a minimum of 50 characters and a maximum of 1500 characters.