Your design description is where you can really sell your design. By including a meaningful description of your entry, you'll increase your chances of winning by helping your client better appreciate your design and the meaning behind it.
Some tips which will help you write a good design description:
Keep it short - Think of it like a selling pitch. One or two short paragraphs is the best way of getting your pitch read.
Keep it relevant to the customer - One thing clients are interested in is, how your design can represent their business so keep it short and relevant.
Check your grammar and spelling - Even if your design is great, a customer’s first impression can be ruined by poor grammar and spelling. Please take the time to check and re-check your brief, and if you’re unsure, get someone else to check it again.
Do not submit a design without a description - Clients hate to work with those designers who do not spend time to describe their designs. So DO NOT submit a design without any description. And to help you do that mistake, we have put a minimum limit of 50 characters.